William Gibson started writing about the present because he said reality has caught up with science fiction's future.
When I read the sentence "Mind-control games may be the coming thing" in the USA Today, I understand exactly what Gibson's talking about. That proclamation comes from this article about a Star Wars-themed toy due out this year that will allow you to use brain waves to manipulate a small ball—with your mind.
And then, elsewhere in the paper, there's this story about LG unveiling a video cell phone that you wear on your wrist.
I can't decide whether these developments are awesome or scary as all crap.
I don't want to live in William Gibson's future. Or, come to think of it, his present.